At 4WS.com we want to make sure we offer the best products and services at the best possible prices. We enjoy the sport of off-roading and have made our lives revolve around it so that we can help others enjoy it with us.
The company originated in 2001 as an online business. To achieve the best possible pricing, the original strategy was to purchase directly from the manufacturer, rather than from a wholesaler. At that time, manufacturers typically required a minimum order of a few thousand dollars, so we would coordinate group buys by having several customers pre‐pay to order parts from a specific manufacturer, with the understanding that the order would not ship until the manufacturer’s minimum order amount threshold was met. By leveraging customer orders to reach a “buy‐in”, we were able to establish a deep discount level with the manufacturer without stocking any inventory up front. Everyone benefitted and that is how we got started. Today we ship off-road parts all over the world to our customers and continue to find and build relationships with new product manufacturer’s to continue offering the best products and services at the best possible prices